Passion Soul began with a simple belief — when passion meets purpose, meaningful experiences are created.

During the COVID period, our founder was working full-time. As the world gradually reopened, freelance opportunities in events started coming in. With every event, it became increasingly clear that creating memorable experiences and bringing joy to people was more than just work — it was a true passion.

As more opportunities came along, balancing a full-time career and freelance event work became increasingly challenging. Taking frequent leave and trying to manage both paths eventually raised an important question: Should passion remain a side pursuit, or should it become something bigger?

Like every new journey, there was uncertainty and fear. Questions such as “Can this really work?” naturally surfaced. But there was also a different perspective — What is the worst that could happen? If the worst-case scenario was simply returning to a job, then taking a chance on a dream felt worthwhile.

With that belief, Passion Soul was founded.

What started as a passion project gradually grew into a dedicated events company focused on creating memorable, seamless and impactful experiences. Today, Passion Soul provides complete event solutions ranging from performances, fringe activities, workshops, live food stations and event setups, serving community organisations, schools, corporates, condominiums, hotels and families across Singapore.

Along the journey, we have been humbled to receive recognitions such as the Singapore SME 500 Award (2025 & 2026), Singapore 40 Under 40 Business Leaders recognition (2025 & 2026), Singapore Entrepreneur 100 Award (2025) and the ESBN Asia-Pacific Green Deal for Business Silver Award (2025), reflecting our commitment to excellence, innovation and sustainability.

Looking back, starting Passion Soul remains one of the best decisions we have ever made. More than organising events, we believe in bringing people together, creating joy, and turning moments into memories that last.

- Pei Shan, the Passion Soul